Flappy Bird: A Game Changer for Vietnam’s Developers

HANOI — Until Sunday, the world’s most popular smartphone game was “Flappy Bird,” a simple but frustratingly difficult video game that was created by a developer in Vietnam. But just as its popularity soared, its creator abruptly removed the game from the marketplace. 

Surprisingly difficult and infuriatingly addictive, Flappy Bird has become a global sensation. Last week it became a top seller on both Apple iPhones and smartphones using the Google Android operating system.

The game uses simple graphics, that reminded many of Nintendo’s “Super Mario Brothers,” a classic video game from the 1980s, players guide a flapping bird between broken pipes by tapping the screen.

Smartphone games are big business, with many companies hiring teams of programmers to make the next hit. But indie developer Nguyen Ha Dong said it only took him a few days to create Flappy Bird.

The success of the game was completely unexpected, and inexplicable, much like Korean popstar Psy’s smash hit Gangam Style, the editor of Tech-in-Asia, Anh Minh Do said. “I talk about how everyone copies Angry Birds principles, and I think people will try to copy the principles of Flappy Bird. You know maybe Flappy Bird’s fame is not copyable. Maybe it’s one of those flukes… I think it’s very hard to replicate those moments,” said Minh.


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